Why would I write a book so dumb? Well, because I was tired of talking with my mouth. That explains it, right? Well, just shut up and read this article.
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You can explain words as well as you can explain magic, and it’d be just as fun hearing you try. That’s because neither are driven by truth, but by belief. Our acceptance and understanding are not bound by logic, but by emotion. We believe in words, we breathe life into them, we cast them into the world and they thrive. But, when we stop, when we abandon them, regardless of their linguistic evolution, regardless of their past, they die. They exist to communicate, to express meaning and understanding, to serve as a symbol for something, and then…poof, they’re gone. (Magic.)
You are a member of the most fortunate generation in the history of mankind, and you don’t even know it. And, it’s not just because of what you have now, but because of what you didn’t have when you were a kid.
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Talented creatives have something beyond skill that cannot truly be explained, harnessed, or diagnosed. It’s a deep, emotional hunger to make, dissect, understand, share, destroy. It’s our ability to transcend education and experience to somehow craft new things and new worlds. It’s our ability to do something with Blood.
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“Everyone can write, but not everyone is a writer.” It’s certainly not a new belief or saying. In fact, I find it regularly used by copywriters as a way to defend their jobs, their craft, and their perceived level of respect in the industry while more and more people, positions, and products encroach on their livelihood.
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